German sporting lifestyle major Puma has quietly emerged as the top international brand in India by revenue, upstaging its direct rivals like Adidas and fashion apparel names such as Benetton and Zara, according the regulatory filings.
BENGALURU: German sporting lifestyle major Puma has quietly emerged as the top international brand in India by revenue, upstaging its direct rivals like Adidas and fashion apparel names such as Benetton and Zara, according the regulatory filings.
The local operations of Puma SE, part of the French luxury goods conglomerate Kering now, reported domestic revenue of Rs 766 crore during the calendar year 2014, showed the company's filings with Registrar of Companies last week. This was ahead of Adidas (Rs 719 crore), Nike (Rs 624 crore), Benetton (Rs 594 crore), Levi's (Rs 599 crore) and Zara (Rs 580 crore) in FY14.
Puma follows calendar year for reporting business numbers, while most of the other brands like Benetton and Zara follow April-to-March financial year, and their latest numbers are not yet in public domain. A recent media report said Zara reported Rs 721 crore and Benetton is said to have clocked Rs 802 crore in FY15. Puma, growing at about 30% in the first six months, is on pace for Rs 900 crore revenue this calendar year. Puma will be marginally trailing homegrown Madura Fashion & Lifestyle's Louis Phillipe in the overall brand sweepstakes by company revenue.
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