Govt to offer incentives for electronics manufacturing hub

The Ministry of Information Technology is planning to offer sops for an electronics manufacturing hub in eight identified cities.

The companies which will set up such facilities in the cities will be eligible for incentives, including subsidy. These identified eight cities will have benefits under the Modified Special Incentive Package Scheme (M-SIPS). These are: Ghaziabad; Vadodara; Ahmedabad; Gandhinagar; Nagpur; Nasik; Aurangabad; and Thane.

The scheme notified that refunds would be provided on capital expenditure for new units or for expansion of more than 25 per cent of existing capacity in certain greenfield or brownfield electronics manufacturing clusters. Further, the scheme covers production of products across the value chain from raw material, components, design and chip, assembly, testing, R&D and packaging. The government has allocated Rs 10,000 crore for M-SIPS in the 12th Five Year Plan.

In addition to this, the ministry is planning to set up seven greenfield electronic manufacturing clusters. It is also planning to promote chip making facilities in the country.

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Indian Online Market Set to Explode: Google Study

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  Google India Vice-President Rajan Anandan said that according to their market research, 73 percent of mobile data consumers would be willing to spend more time online if more entertainment content like online music and videos were available in an engaging format | AP File Photo

MUMBAI: With the Indian online market set to explode, telecom companies stand to generate an additional revenue of $8 billion and EBITDA of $2.9 billion over the next three years, a joint study by Google and AT Kearney has forecast.

India will witness a major mobile explosion with over 155 million mobile Internet users today, which will more than double to 480 million by 2017, the study, released here Thursday said.

During that period, the smartphone penetration will grow six times to touch 385 million, users making online transactions will grow to 160 million, data consumption on mobile phones will triple and consumers would buy five times more content, the study said.

"Indian telcos are poised to leapfrom directly into a digital play since the shift from data to digital will happen much faster in India, as more digital content and services are adopted by users. Within three years, Indian telcos revenue is expected to reach USD35 billion, with data revenues growing at over 70 pecent annually till then, and new digital VAS streams emerging and growing exponentially," said Nikolai Dobberstein, of AT Kearney, one of the authors of the study.

The four top priority areas that could unlock huge revenues for the Indian telcos are E-store and E-care, with online recharges for prepaid mobile phones accounting for more than one-third of all recharge value, Media Content and Services to creat more than $6 billion in additional data and content revenues.

There is also Mobile Business Apps for SMEs with a potential of $1 billion revenues and M-Payments enabled e-stores, paid content and app transactions which would create additional revenue streams for the Indian telcos.

Google India Vice-President and MD for sales and operations Rajan Anandan said that according to their market research, 73 percent of mobile data consumers would be willing to spend more time online if more entertainment content like online music and videos were available in an engaging format.

Besides, 70 percent Internet users were willing to try out online recharges if they were convenient compared to the traditional channels.

"We believe, Indian telcos have a great opportunity to proactively create tremendous value by driving a digital strategy aligned with consumer needs," Anandan pointed out.

According to the study, by 2017, data and paid content consumption will double organically to 470 MB data per user per month and $1.6 in content revenue per year, in tune with global markets which witnessed similar shifts as they matured from voice to messaging and from data to digital.

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Chemical sector output stands at Rs 8 lakh crore: Government

NEW DELHI: Citing the significance of the chemical industry, Fertilizer Minister Ananth Kumar said the output of this sector is valued at Rs 8 lakh crore and its share in the country's GDP was around 2.11 per cent in FY 2012-13.

While addressing the 'Cheminar 2014' conference on the chemical industry, Kumar said," the government is in the process of formulating a National Chemical Policy for the first time.

"I would like to mention that there is a need for a dedicated policy for the chemical sector has been felt for a long time in order to facilitate rapid increase in the share of this sector in the GDP, accelerate development, support inclusive growth and provision of gainful employment," he said.

The Minister also said that the draft policy document has already been prepared in this regard.

After extensive consultations with all stakeholders, the government is considering various imperatives in a comprehensive manner for the growth and sustainable development of the chemical sector in the country, Kumar said.

Elaborating the importance of this industry, the Minister said the output of the Indian chemical industry is recorded at about Rs 7.83 lakh crore and its share in GDP stood at 2.11 per cent in the 2012-13 fiscal.

"This sector constitutes 15 per cent of the manufacturing output of the country and accounts for approximately 3 per cent of the world production of chemicals," Kumar said.

In 2012-13, the Indian Chemical sector exports were worth Rs 1.78 lakh crore, comprising 9.4 per cent of total exports, whereas the imports were to the tune of Rs 2.34 lakh crore, accounting for 8.6 per cent of total Indian imports, Kumar added.

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India is now world’s third largest Internet user after U.S., China

A user using the internet facility

Three-fourths of its online population is under 35, says comScore report

India has bypassed Japan to become the world’s third largest Internet user after China and the United States, and its users are significantly younger than those of other emerging economies, global digital measurement and analytics firm comScore has said in a report.

India now has nearly 74 million Internet users, a 31 per cent increase over March 2012, the report says.

The numbers are lower than other recent estimates, possibly reflecting comScore’s methodology that only factors in PC and laptop-based Internet usage.

The Telecom Regulatory Authority of India (TRAI) pegged the number of Internet subscribers in India at 164.81 million as of March 31, 2013, with seven out of eight accessing the Internet from their mobile phones.

The comScore report, on the other hand, puts mobile and tabled-based Internet traffic at just 14% of the total.

“Mobile phone based Internet usage is a key component of Indian Internet usage, and I’d say the recent growth is being driven by mobile Internet usage,” Nilotpal Chakravarti, spokesperson of the Internet and Mobile Association of India told The Hindu on Thursday. In addition, many Netizens were using dongles to access the Internet.

Three-fourths of India’s online population is under 35 as against just over half worldwide, the comScore report, India Digital Future in Focus 2013, says, possibly reflecting India’s more recent improvements in literacy.

Men under 35 and women between 35 and 44 are heavier users. But women account for less than 40 per cent of all Indian users, a far lower sex ratio than that of other countries.

A quarter of time spent online is on social media, the comScore report says, and another 23 per cent on email.

While Google sites have the most unique visitors, Net users spend the most time on Facebook, which is at second place as far as unique visitors are concerned.

Yahoo, Microsoft and Wikimedia sites follow in unique visitor numbers.

Among social media sites, Linkedin and Twitter are the next most popular, while Orkut is in decline. Google is by far the most popular search engine, accounting for 90 per cent of all searches in India.

Online retail is on the rise, with domestic retail sites being the most popular, the report notes. For online travel websites too, domestic websites are the most popular, the Indian Railways’ website being by far the most popular destination. Yahoo is also the most popular site for news.

The locus of online dominance has moved steadily towards Asia, which now accounts for 41% of all Internet users; from having 66% of all users in 1996, the United States now accounts for just 13%.

China has the world’s biggest online presence; Its Internet users outnumber Indians by a ratio of 5: 1. Brazil’s Internet presence grew faster than India’s over the last year.

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India to chip in with 5 pct of global rare earth output

A bastnaesite mineral containing rare earth from the United States, is pictured next to cell phones, which utilises the minerals during manufacturing at a laboratory of Yasuhiro Kato, an associate professor of earth science at the University of Tokyo, in this photo illustration taken July 5, 2011.

CREDIT: REUTERS/YURIKO NAKAO/FILES

commissioning a plant to produce up to 5,000 tonnes of rare earths a year, a state company official told Reuters, which could help it contribute about 5 percent to the global supply of the metals used in cameras, cars, iPhones and wind turbines.

India's emergence as a supplier, albeit a small one, would be good news for countries like Japan, which up to now have had to rely mostly on China for rare earths production.

The plant in Odisha would produce rare earth oxides by processing monazite from beach sand, said S. Surya Kumar, head of the Rare Earths Division for state-owned Indian Rare Earths, part of the Department of Atomic Energy.

Up to half of the output would be processed into products like lanthanum and cerium, which are used in camera lenses and glass polishing agents, Kumar said.

Kumar did not give a timeline for when rare earth oxides will start flowing from the Odisha plant.

Indian Rare Earths and Toyotsu Rare Earths India, a unit of Japan's Toyota Tsusho (8015.T), already have an agreement to equally share the 5,000 tonnes of rare earth expected to come out of the plant, Kumar said.

Indian Rare Earths is expected to sign a further agreement on joint production of mixed rare earths with Toyota Tsusho when Prime Minister Narendra Modi and his Japanese counterpart meet in Tokyo next week, the Nikkei business daily reported earlier on Thursday.

China, which produces more than 90 percent of the world's rare earth metals, this month lost an appeal at the World Trade Organization in a case brought by the United States, the European Union and Japan to challenge China's re

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How to Get Started With Visual Content Marketing

#1: Use Easy Desktop Tools

It’s important to be able to create and share visual content without having to wait for a third party to design it, especially when you need to think quickly and react in real time.

Never before have we had such an amazing range of DIY design tools at our disposal. In fact, just two years ago, we were restricted to two choices: learning sophisticated programs like Photoshop or Illustrator or hiring a designer.

I’m not advocating doing away with your designer. There’s no question a designer is integral to establishing great branding. I’m saying there’s a lot you can do yourself when you have the right tools.

Canva adds new useful templates all the time.

For the sake of keeping things simple, I recommend you begin with the following two tools on your desktop: Canva and PicMonkey.

Canva is a DIY design tool that’s so easy to use anyone can jump in and create engaging images in minutes. Canva provides a smorgasbord of pre-designed templates. (Although you can design amazing custom images too, it’s the templates I want to highlight.)

You can choose from templates that work with Facebook, Pinterest, Google+, blogs and more. Canva is always producing more templates and designs. In fact, just as I was writing this post, a new Twitter post template appeared overnight.

In addition to myriad templates, Canva offers features like filters, fonts, texts, styles and the ability to upload your own images. You’ll be creating custom images in no time.

The other desktop option I suggest is PicMonkey. It’s a photo-editing tool, but it can be so much more than that. PicMonkey features a number of icons, graphics, filters and designs perfect for creating social media images.

PicMonkey lets you use your own fonts so you can stay consistent with branding.

One of the handiest features is that you can use any font installed on your computer within the program—your fonts show up in the font selector with all of the PicMonkey fonts. Now that is cool.

PicMonkey has a fun side to it too, providing many quirky and fun holiday templates, complete with holiday-themed icons, images and fonts. This makes it easy for any marketer to plan celebrations and events and quickly create related visual content.

Summer, Christmas, Zombies or Valentines—PicMonkey has you covered.

Both Canva and PicMonkey provide super-helpful tutorials and great blogs to get you started. Both platforms are growing their functionality all the time, so the winner is the marketer needing to create original visual content on a daily basis—that’s you!

#2: Design Branded Templates

A useful tactic for creating visual content easily and efficiently is to create a series of branded templates you can use for just about any purpose at any time (e.g., promoting an event, celebration or product launch).

Ask your designer to quickly create a template, leaving space for content.

This is where you may need your designer—ask him or her to create a simple background template your team can use to overlay text, like the one above fromY Travel Blog.

Make sure the designer includes important elements like your logo, company colors and URL.

By simply adding text, one template can become dozens of images.

When the background template is designed, all you need to do is add your customized content (see above) and you have an attractive image you can share far and wide.

#3: Batch Campaign Images

If you want to be really productive with visual content creation, you need to batch your images, just as you might batch your blog articles, video production or podcast recordings.

Batching images for different types of content means you can create visual content quickly.

Think in terms of creating a series of images for single themes (e.g., one template for tips and another template for quotes). You can even batch templates for campaigns like promoting a product launch or an upcoming event.

Canva’s dashboard is ideal for batching images because it allows you to easily copy the format from a previous image to create the new one, swapping out images or text as you go.

Batch your images to save time when designing.

Where possible, embed your new visual content on your website or blog, and then share it out to social sites from there. The images above were embedded in a blog post so they could be shared to Pinterest, Facebook and Twitter.

#4: Build an Image Library

This is such a simple tip, but so many brands overlook it when working with designers.

Any time you have an image designed or a photograph taken, ask your designer or photographer to give you two files: one as regular .jpg file and the second as a .png file with a transparent background. A .png file allows you to overlay an icon or image on any background.

Here is just a small sample of some of the images I’ve had designed that represent my core messages around visual social media and visual content.

Fill your image library with .png and .jpg files.

Once you have a small library of images, you can start to get really creative with your visual content using the tools mentioned in this article.

#5: Install Mobile Apps

I use many smartphone apps to enhance my mobile images. The apps are so easy to use that you can produce a quote or tip image in just a minute while waiting for your latte.

The four must-have mobile apps I recommend are Word Swag, Videohance, Over and Little Moments. Unfortunately, not all of these apps are available for every operating system.

Word Swag is like having a graphic designer in your pocket. With their exclusive Typomatic Engine technology, you can quickly generate custom text layouts with the tap of a finger.

Follow Word Swag on Instagram for typography inspiration.

You can follow Word Swag on Instagram for inspiring ideas. This app is currently only available on iPhone.

Videohance is the delicious new offering from the team at Word Swag. Videohance does to video what Word Swag does to text—it makes it beautiful. All you need is the phone in your pocket. I’ll let the video do the talking. Here is how it works:    Continue...

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India Scores Over China in Nutraceutical Market on Quality Issues

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KOCHI: Though India holds only 10 per cent market share in the global nutraceutical market that will be a $250 billion industry by 2018, the country has a definite edge over China, which is the first rank holder in the industry, with better research and quality compliance. Industry experts point out that as the world back off from buying food supplements and nutraceuticals from China due to pollution and quality issues, India has a great advantage in the global market. At present, six major companies are operating in the country in this segment, which include Sami Labs, Natural Remedies, Alchem, Synthite and Arjuan Natural Extracts.

The term Nutraceutical is applied to products that range from isolated nutrients, dietary supplements and herbal products, specific diets and processed foods such as cereals, soups, and beverages.

Though the annual growth rate of the industry is 7 per cent, in India it is growing at around 20 per cent annually. The country has a huge potential in this segment as 7,000 medicinal plants were identified in the country, but nutraceutical properties of majority of these plants remain untapped. The products from India are being exported to the US, Europe and Far East Asian countries.

“As the quality standards in the US and Europe have been increasing continuously, China is losing its grip due to pollution and contamination problems. Even though China produces at least 10 times more these products, in terms of quality parameters India is far ahead. The awareness about the side effects of drugs is increasing drastically around the world which throws up good opportunities for Nutraceuticals and India. If we invest more on research, we could be a super power in the sector,” said P J Kunjachan, Chairman and Managing Director, Arjuna Natural Extract Limited.

China is presently the second largest consumer and largest producer of the Nutraceuticals in the world. On the other hand, countries such as South Korea and Australia have also noticed an increasing growth trajectory in the Nutraceuticals market.

“Nutraceuticals are the exaggerated version of Ayurveda in which India has surely an upper hand. Companies from India are making strides in this market and the global presence of Indian products has been increasing recently,” said George Paul. Managing Director, Synthite Industries Limited.

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PH e-vehicle, aerospace firms upbeat.

An industry association expects sales of electric vehicles in the country to reach P4.44 billion by 2015, about 20 times higher than the P214.2 million recorded in 2013, as the country continues to makes a push for this energy-efficient and eco-friendly transportation.

To help reach such target, the Electric Vehicle Association of the Philippines (Evap) will be presenting this week a roadmap that will outline the strategies and overall direction for the sector.

This roadmap is expected to help create an environment where the use of electric vehicles is highly promoted, encouraged and supported by both the Philippine government and society that would lead to eco-friendly and efficient transportation.

According to the Department of Trade and Industry, the roadmap focuses on program development, local market build-up, production capacity enhancement, local and export markets expansion, and full integration of electric vehicles in both the local and regional automotive industries.

“The industry seeks support in the implementation of policies that will attract investments, create a more predictable business environment, establish industry clustering and value chain, enhance competitiveness measures, and integrate resources,” the DTI added.

Meanwhile, the aerospace manufacturing industry, which will be presenting its roadmap on Thursday, expects revenues to grow to $1.4 billion by 2022, as it moves to build international capability and expand markets with government support.

It was also estimated that the number of jobs to be generated by the industry will reach 8,300.

Last year, the aerospace manufacturing industry’s estimated revenue stood at $385 million, employing 2,200 Filipinos who provided support and services to various economic activities.

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Thailand's Automotive Production Set to Fall by 15.7% in 2014

Ipsos Forecast Production 2014 -2.10 million units, DOWN 15.7% year-on-year

Industry Action from Auto Players - Aggressive cost control including scaled-back production and job cuts. An estimated reduction of 35,000 to 45,000 jobs in 2014 across the total value chain- Greater focus on the export market and Thailand’s role as a production hub in ASEAN

Future Outlook -Thailand will remain an important hub within the global automotive industry, strengthened by its ability to manufacture to global standards. New model launches will stimulate domestic demand. With several investors registering interest in Thailand for eco-car development, and major players like Volkswagen and Tata Motors earmarking funds for investment, the Thai automotive industry has a bright future.

Bangkok, Thailand / ACCESSWIRE / May 30, 2014 / Thailand’s automotive industry will fare better than many commentators are expecting, according to the latest forecast from Ipsos Business Consulting.

The most recent statistics show that 126,730 vehicles were produced in April 2014, which is 25.64% fewer than the number of vehicles produced in 2013. Taking into account this fall in production, Ipsos Business Consulting is now projecting total production for 2014 of around 2.1 million units – down 15.7% on 2013.

This latest forecast from Ipsos acknowledges, however, that the export market is performing in line with expectations. Indeed, the latest figures from the Federation of Thai Industries show a rise in total exports, with demand for light commercial vehicles (one-tonne pick-up trucks) remaining particularly strong in territories such as Australia, South Africa and South America.

Colin Kinghorn, Head of ASEAN and Australia at Ipsos Business Consulting, notes that despite this healthy export market, there are some key factors hindering production for domestic consumption. Kinghorn says: “The industry is still dealing with the impact of the Thai government’s First Car policy. Demand for passenger and commercial vehicles for the domestic market has declined substantially since June 2013. In fact, domestic market sales of 1.32 million units for the whole of 2013 were down 8% from the 2012 total of 1.43 million.” But Ipsos expects the impact of the First Car scheme to diminish in the second half of this year.

Sanpichit Songpaisan, Country Manager for Thailand, highlights increasing levels of household debt in Thailand, observing that the automotive industry should be wary of potential impact: “The latest Bank of Thailand data shows the ratio of household debt to GDP rising to 82.3% in 2013, up from 77.3% at the end of 2012. The risk for the automotive industry is that finance companies will have to adopt more rigorous criteria for screening and approval of loans, with a knock-on effect on domestic demand.” Songpaisan adds that key players in the automotive industry are acutely aware of this situation and the challenge it presents.

Heavy Truck Market Bearing the Brunt

Ipsos Business Consulting expects the heavy truck market to bear the brunt of any downturn in the domestic market, with key players projecting a drop in demand of 35% to 40% in 2014. The political turmoil of recent months has affected this segment relatively strongly, with delays in investment for construction and other large infrastructure projects having a negative impact.

Sanpichit Songpaisan comments: “The overall downturn in the Thai automotive market is also hurting heavy truck manufacturers, as there is less demand for their vehicles within the automotive industry itself.”

Future Outlook

Although the challenges faced in 2014 are significant, and while recent production and sales statistics are daunting, Ipsos Business Consulting believes there is still time for the industry to rally this year. Noting that Daimler Benz has witnessed a 25% increase in Mercedes Benz sales in the first quarter of 2014, boosted by the launch of its A180 compact model, Colin Kinghorn notes that several other manufacturers have new model launches planned for 2014. In 2014 consumers will see a new City and Jazz from Honda as well as a new Altis from Toyota. “Add to this the release of updated Navara, X-Trail, Triton, and Mazda 3 and we start to see that there is some room for the industry to fight back against falling domestic demand”, says Kinghorn.

With the planned investment in eco-car production, and companies like Volkswagen and Tata Motors seeking to invest in Thailand, the medium to long-term outlook for the industry remains positive. Kinghorn highlights Thailand’s unique situation as the only country in South East Asia where every part of the supply chain can produce products of world class standard, suitable for export anywhere. Kinghorn acknowledges that Indonesia has also grown into a strong and strategically important base for automotive production, but goes on to say “It will be several years before Indonesia can develop the entire value chain to the same global standard that Thailand now enjoys. This gives Thailand some breathing space to consolidate its own position as a global hub for the automotive industry. The challenge now is for government and the industry to work hand-in-hand to quickly restore investor confidence and gear up to take advantage of new opportunities coming to the region.”

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Indonesian Automotive Industry, Market Opportunities to 2018.

This report is the result of extensive research into the Indonesian automotive industry, covering its dynamics and competitive landscape. It provides insights into the size and forecast for the overall automotive industry, and categories such as passenger vehicles and commercial vehicles, and provides details of products in each category. This report also provides an overview of the leading companies and brands. Using a variety of primary and secondary sources for sizing and forecasting markets including, but not limited to, interviews with automotive manufacturers and dealers, public financial records, historic market data, and user surveys. The next step is the entry of demand- and supply-side data into proprietary models of market segments in order to generate market data and forecasts. Then, the preliminary values in the market model are validated using a number of different procedures. And lastly, the market models are adjusted accordingly.

Despite increasing production costs and higher interest rates, automobile sales in Indonesia grew 10.9% in the first quarter of 2014 against the same period last year. Automobile sales are expected to reach 1.3 million units in 2014, driven by the increasing purchasing power of the expanding middle class. The market is projected to grow at a CAGR of 7.1% over the period 2014–2018, fueled by soaring demand for budget and economically friendly vehicles. 

Traditionally, the seven-seat family cars have been popular in Indonesia but small cars are increasingly gaining acceptance and are expected to be the fastest growing category over the forecast period. To overcome traffic problems in urban areas and to save fuel costs, Indonesians are shifting towards small cars. Growing consuming class (middle class) in Indonesia, usually the first-time buyers, would fuel the demand for lower end cars.

Indonesia is expected to surpass Thailand and emerge as the Southeast Asia's largest automotive market in 2014. Thailand's automotive sales are expected to decline in 2014 on the account of political unrest and post electoral uncertainties. The adverse effect of economic turmoil in Thailand has been already evident with Toyota reconsidering its decision to invest up to US$618.1 million in Thailand while other automakers are planning to shift away from Thailand viewing the long-term potential of the Indonesian market. The slump in Thailand is expected to benefit Indonesia in realizing its dream of becoming the Southeast Asia's manufacturing hub. However, inadequate and ageing infrastructure and shortage of power supply could impede the growth of Indonesian automotive industry.

Less than 5% of the country's population of about 240 million own vehicles, reflecting the immense growth potential of the market. The government removed luxury tax in 2013 on cheap cars priced below US$8,800. The move is likely to increase the affordability to the masses and spur the demand to reach 2 million units by 2017.

The government introduced Low Cost Green Car (LCGC) policy in 2013 to further four-wheeled mobility for the masses, and is offering incentives to encourage the production of such cars in a move to make the country a production hub in ASEAN. To qualify for LCGC benefits, a car must have a minimum fuel efficiency of 20 to 22 kilometers per liter and an engine capacity of less than 1,200cc. As a result, the market is increasingly witnessing a large variety of lower-priced compact vehicles. According to survey findings from Daihatsu in 2013, about 5 million Indonesian households will have capacity to purchase a new vehicle by 2020 and with the introduction of LCGC, this purchasing potential is projected to reach to 12 million households. Sales of LCGC totaled 51.2 thousand units in 2013.

Currently, Indonesia exports sedans and sports utility and multi-purpose vehicles to over 70 countries. Driven by increasing demand in Saudi Arabia, Thailand, the Philippines, Malaysia and Japan, automobile exports are expected to increase by 10% in 2014 to reach US$4.9 billion.

The Indonesian automotive industry is highly dominated by Japanese companies with Toyota being the undisputed market leader. Other key players include Daihatsu, Suzuki, Mitsubishi, Honda and Nissan. Toyota's Avanza is the largest selling model in the country with sales standing at 192,146 units in 2012 and the sales of second largest model, Daihatsu's Xenia, is nowhere close to it. Xenia sales totaled 73,418 units. Toyota's sales totaled 434232 units in 2013 while Daihatsu sold 185942 units. This reflects the strong dominance of Toyota in the Indonesian automotive market

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Most smartphone users don't download any apps: Report

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New Delhi: These days, everybody seems to have a fancy smartphone; however, it does not mean that everyone’s downloading apps.
 
Each month, 65.5 per cent of U.S. smartphone owners refrain from downloading any new apps, a report by Internet analytics firm ComScore said. 
 
The report says only about one-third of smartphone owners download any apps in an average month, with the bulk of those downloading one to three apps. The top 7 per cent of smartphone owners account for “nearly half of all download activity in a given month,” the report adds.
 
It is not that apps aren’t useful as more than half of US smartphone users accessed apps every single day, and it is also not about app pricing since most of the apps are free. 
 

One possible explanation is that people are selective in their choices as the apps they already have are more than suitable for most functions. 
 

Another reason for lack of downloads is that smartphone owners tend to spend 42 per cent of their usage time on their favorite app and 17% of their time on their second-ranked app, meaning they get most of the function they need from their top apps.
 

New apps come and go, especially games, but perhaps breakthrough apps will be increasingly rare, the report added. A look at the top 25 most-used apps reflects mostly mature companies, including Facebook, Google, Pandora, and Yahoo.
 

Another possible explanation is lousy discovery feature in Apple’s App Store. Here users rely heavily on top-25 lists, a bad search engine, and few editorial features. It makes it pretty difficult for people to reach out to new apps.
 

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